Ohridska Banka requested a character campaign for their new service–saving option developed for minors. The goal was to create a personality that will resonate with children and enter them into a world of saving, while at the same time providing the essential banking information for the child saving campaign of Ohridska Banka.
Result: Creation of Obi Robi – a child look-alike robot who together with his small friend, the safe Sefche, are welcoming children in the future of savings. Obi Robi is a modern character with cartoon elements. It has an adorable look and is created with the purpose to get the
children’s attention.